M-COMMERCE / MOBILE MARKETING

M-commerce

• (mobile commerce) is the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.
• As a form of e-commerce, m-commerce enables users to access online shopping platforms without needing to use a desktop computer.
• Examples of m-commerce include  in-app purchasing, mobile banking, virtual marketplace apps like the Amazon mobile app or a digital wallet such as Apple Pay, Android Pay and Samsung Pay. 

Eg; Financial services(broking firms), Telecommunications(bill payment)

Mobile Marketing

• Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.
• Eg; (Email marketing,Ad. Banner,Search Engine Optimization,Blogs, Social media adv.)
• Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen. Consider:

• 80% of internet users own a smartphone.
• Mobile platforms, such as smartphones and tablets, host up to 60% of digital media time for users in the U.S.
• Google anticipates search queries on mobile devices to surpass desktop searches by the end of 2015.

Effective mobile advertising means understanding your mobile audience, designing content with mobile platforms in mind, and making strategic use of SMS/MMS marketing and mobile apps.

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sagar gupta