E-TAILING

• The Electronic Retailing also called as e-tailing or internet retailing, is the process of selling the goods and services through electronic media, particularly the internet.
• Simply, the sale of retail goods and services online is called as electronic retailing.
• It follows the B2C business model wherein the business interacts directly with the customers without the involvement of any intermediaries.

Direct Marketing by Mail-Order Companies

• In a broad sense, direct marketing describes marketing that takes place without physical stores.
• Direct marketers take orders directly from consumers, frequently bypassing traditional intermediaries. Sellers can be retailers or manufacturers.

Direct Sales by Manufacturers and Make-to-Order

• Many manufacturers are selling directly to customers. Dell, HP, and other computer manufacturers use this method.
• It is usually combined with self-confi guration of products (customized, build to order). 
• customers can configure and order cars online from manufacturers. The major success factor of this model is the ability to offer customized products at a reasonable cost.

Virtual (Pure-Play) E-Tailers

• Virtual (pure-play) e-tailers are companies with direct online sales that do not need physical stores. Amazon.com is a prime example of this type of e-tailer.
• Virtual e-tailers have the advantage of low fixed costs.
• However, one drawback can be a lack of an efficient order fulfillment system. Virtual etailers can be general-purpose (such as Amazon.com, or Buy.com) or specialized e-tailers (such as Dogtoys.com).

Click-and-Mortar Retailers and Multi-channeling

• This is probably the most commonly used model of e-tailing competing with pure play e-tailers.
• Examples are Walmart.com, Target.com, and thousands of other retailers that offer products and services online as an additional sales channel. This strategy is gaining momentum, but it is not always successful for large companies.

• A click-and-mortar retailer is a combination of both the traditional retailer and a webstore.
• A brick-and-mortar retailer conducts business exclusively in the physical world.

Flash Deals (Deals of the Day)

• These are sales in which companies offer heavily discounted products to consumers for a limited time (usually 24–72 hours), directly or via intermediaries such as Groupon.
• The discounts are so large that the sellers hope that people will spread the news to their friends.

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sagar gupta